Real Agency
Living draft · for review Real Agency Club · a guide for Flying Keys

You're in. Now the transition.

The decision is made and the paperwork is signed. This is the playbook for turning that into a working, transitioned business, written by people who have done exactly this, for Flying Keys and the team in Blackwood.

Start reading Skip to the owner's bit

Flying Keys has spent years building something real in South Wales. An independent, family run agency, known across the valleys and the coast, with a team that clients ask for by name. You have joined eXp, and none of that changes. What changes is the engine underneath the business, and the job now is to make the switch real.

This guide is the playbook for the transition that starts now. Every step of it has been walked before. Adam Mackay brought his own agency across to eXp, and so have other owners the Real Agency Club has helped. You should not have to work out on your own something a fair few people have already been through.

This is a draft. It is written to be read, argued with, and edited. Some numbers are fixed by eXp and are marked as such. A few details specific to Flying Keys are our best assumption for now and are flagged clearly, so you can correct them before this goes any wider. Read it as a starting point for a conversation, not a finished document.

Who this is for

Two people are going to read this, and they want different things from it.

The owner

Now you're in, you're restructuring the business: how the model pays you, and how you bring the team across without it turning into a mess. Your sections are For the owner and Your team.

The agent

You are becoming self-employed under eXp, and working out what that means for your money, your tax and your week. Your section is For the agent, written to settle the nerves and show you the upside.

What's in the guide

01

What being part of eXp means

The model in plain terms, now you're in it.

 02

For the owner: adapting your business

Revenue share, stock, partnership options, the 95/5 system, and a transition checklist.

 In depth

How splits work

The internal split, eXp's 30% on each share, the two caps, and a live calculator for your own numbers.

 03

Bringing your team across

Turning employed agents into self-employed partners. The conversation, the support, the timeline.

 04

For the agent: the self-employed mindset

Money and tax basics, pipeline discipline, personal brand, motivation, and the upside.

 05

Lessons from agencies who've done it

What worked, what they would do differently, the early pitfalls.

 06

Next steps

Your first 30, 60 and 90 days, and who to lean on.